Press releases are great ways to get news about your business out into the world. When written effectively, these are some of the most affordable means of advertising a business can get.
Today’s press releases can be used for traditional journalistic print stories or for crowd funding campaigns. If you are looking to raise money for a business idea you have or for a creative project, you will want to know how to do a press release effectively.
First, come up with the most compelling headline you can think of. This should come naturally. Think about what excites you. Why do you want to get the word out? What is the most important thing you want the world to know?
When you are ready to write, add the dateline. This is just the date and the location where the press release originates from. After this, the body of the press release follows.
The essence of a good press release is answering the who, why, where, what, when and how of the news item. You want to do this in a few short paragraphs.
Most journalists and editors want to hear what you have to say, but they do not have a great deal of time to find out what it is you have to say. You already know that you have something exciting to announce but you want to accomplish this in a few paragraphs with about two to three sentences each. Avoid using any technical or industrial jargon and keep your sentences punched up by making every word count.
Each word should also be a part of sentences that state facts about the announcement, project or product. What is unique about it? Why should people be looking out for it? Try not to use too many adjectives. For instance, you know that your product is a terrific invention, but you do not want to say that the product is the “most wonderful and magical and great” item around.
You do want to use an economy of words to say what makes it terrific. If you feel a little stumped, look at press releases online or in your local paper. This will give you an idea of what makes an item newsworthy and how the style of the release should flow.
End the release with the word “Ends” in bold and add your contact information. Add your office hours as they may apply to the responses you get about the release.
Aside from learning how to do a press release in the proper form, you want to learn the proper style. Double space your sentences and indicate when it needs to be issued. Most will be for “immediate” release.
It helps to write the answers to the who, what, why, where and when on paper before you type up the release. Brainstorm for the answers in a creative, captivating way and you will write a compelling piece that will get your product, service or campaign out to the world.