Category Archives: General

Using Search Engines To Connect With New Local Customers

 

Dental Implants in London

More presentations from Chelsea Dental Spa

 

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Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.

Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business (online or off) you need to figure out how to cost effectively reach out to these “Local” customers and start the business relationship before your competition does.

Why should “local search marketing” be important to your business? The Kelsey research group found:

• 74% of households use the Internet as an information source when shopping locally.

• Approximately 45% of local searches had a buying intent.

• The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)

As local business owners you need to take action now. You need to keep your existing customers, and gain new customers, so you need to be found where they are searching. Local Search Marketing is where your future clients and customers will come from.

So where do you start?

Most likely your customers will have a default setting on their computers and this will be set to one of these sites for search; Google, Yahoo, MSN or AOL. These search engines all index web pages and have some form of paid advertising referred to as Pay Per Click. This is fine if you have a website but what about many small and local businesses that have little or no web presence at all? And even if you do have a website, does it show up in the search engines above?

Okay, so what other choices have you got? 

There are those folks, you know whom I am talking about, who will place you not only in a hard copy directory but also have services online. The challenge is in what the financial cost is, BIG, but hey, they have been around a long time and have deep pockets. The other issue is that they often advertise in the search engines and you will find them there BUT if you follow the link to them, you need to do your search all over again! What a pain.

There are other commercial “local search engines” and some of these are good value but many are not comprehensive. If there are only a few thousand businesses in a local directory most users will leave given the limited amount of content.

So what you need to do is use a search engine like Google and search for “local search directory”, make sure you limit your search to the country you’re in. The results include Yahoo local search and a number of local directories. You should check these out and see what it takes to participate in the directories that make the first page of the Google search. By doing so, you’ll be able to get a feel for how they work and what is needed for you to get listed competitively.

 

 

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Why A Heating Engineer Is Essential

Plumbing and Heating Engineers
80 London Road
Tunbridge Wells, Kent
TN1 0PP
UK
Phone: 0800 889 015

 

 

Almost every household today has some kind of a heating system. Well, a heating engineer is a professional trained to install, repair and carry out maintenance processes. Heating systems are usually powered by oil or gas boilers, and they are made to provide hot water and central heating. If you want a heating system installed, or have one that needs repairs or maintenance, it is imperative to consult a heating engineer. Using an experienced and qualified expert has numerous benefit, and it’s easy to find one by asking friends for recommendations or contacting reputable organizations.

 

So, why do you really need a heating engineer?

The equipment used for these systems can be hazardous if the installation or the repair is not done properly. Hiring an experienced professional ensures that the safety standards are followed during the process. Of course, it might be tempting to attend to the installation or repairs on your own to cut out the costs that come with hiring a professional. However, this exposes you to the potential dangers if the standards are not followed.

A qualified engineer will inspect the home before the installation to determine the appropriate system and the most suitable location. All households are different in terms of heating, and thus, a professional is needed to get the best value for money before buying the heating system. The expert will ideally decide whether you require a gas or an oil boiler. As such, it’s imperative to choose an expert to help you make the right choice. Ideally, an expert will help ascertain the quality of the parts and materials used during the installation. Do keep in mind that if the quality is not checked, you can incur high repair costs in the near future. Ideally, regulations for heat systems installation do change, and so, you need a heating engineer to ensure that the type and location of your system comply with the current regulations.

heating engineer

Experts who install gas and oil boilers are often linked with reputable organizations in their domain. This makes them trustworthy. Once you identify a suitable professional, you can use them for many years. Their affiliates ideally help guarantee quality as they comply with the building and water regulations in your region. If you set up a heating system on your own, you might not be aware of the existing gas, water, and building regulations and this puts your home or family at risk. This is why you need to use an expert associated with a reputable organization will be up to date with the regulations and ascertain your heating system is fully compliant.

If you wish to save money and get the job properly done, it is better to hire an expert. An expert can ideally help you identify and integrate sustainable as well as renewable energy products for your heating system. Also, these products can be set up depending on your needs and helps you reduce the energy costs in the long haul.

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